As Tbilisi continues to grow, the number of vehicles on the road is rising. With this growth comes the vital need for auto insurance. A key aspect of this insurance is the claims process, which can often be complicated and stressful. Research by IPM shows that Tbilisi citizens who rely on auto insurance place significant importance on having a competent claims manager at their insurance company. This post examines why such expertise is crucial for a smooth claims experience.

Tbilisi, the vibrant heart of Georgia, is experiencing a remarkable shift in its entertainment scene. A recent study by the IPM reveals an intriguing trend: cinema ticket sales are now exceeding traditional theater attendance. This transformation reflects profound changes in how residents of Tbilisi engage with entertainment, raising important questions about the future of cultural experiences in the city. As Tbilisi redefines its entertainment landscape, understanding the re

The banking sector in Georgia has rapidly evolved in recent years. A recent study by the IPM reveals an essential factor influencing customer satisfaction in this dynamic environment: employee competence. The study indicates that the skills and knowledge of bank employees significantly shape customer experiences, ultimately determining the success of financial institutions in the region. According to the IPM, banks that focus on enhancing employee competence can expect to see

Health care practices differ widely across cultures and regions. According to IPM recent qualitative research, in Georgia, many people often prefer traditional remedies and self-treatment methods over professional medical advice. It is striking that a significant number of the population tends to downplay the seriousness of common ailments like headaches, dizziness, abdominal pain, constipation, and high blood pressure. Instead of consulting healthcare professionals, they oft

According to research conducted by IPM, consumer preferences for hypermarkets have been identified. A good atmosphere, quality, constant checking of product expiration dates by the hypermarket, parking, access to information about products, product variety, location, reliability, service, and socio-political factors . These are the important criteria that define the ideal experience for hypermarket customers.

In recent years, the private health insurance market in Georgia has expanded significantly, particularly in urban areas like Tbilisi, Kutaisi, and Batumi. Understanding consumer satisfaction in this sector is crucial as it directly impacts health outcomes and patient engagement. IPM Market Intelligence Caucasus LLC conducted an extensive study to assess policyholders' views on their experiences with health insurance. This post explores the study's findings, focusing on family

The mobile phone market is an exciting and competitive space, filled with brands vying for consumer loyalty. Among these, Samsung Galaxy and Apple iPhone stand out as leaders. IPM Recent research from the Brand Funnel reveals fascinating insights into how these brands are positioned across different market segments in Georgia. This article explores the ownership demographics for each brand, their competitive advantages, and what this means for consumers today. Understanding t

Coffee is more than just a drink; it’s a cornerstone of social interaction and personal enjoyment. Recent research by IPM offers fascinating insights into coffee consumption patterns in Georgia. By exploring who drinks coffee, when they drink it, and where, we can better understand coffee culture in the region. Coffee Consumption Frequency The research reveals that an impressive 72% of coffee drinkers in Georgia consume coffee several times daily. This high frequency highlig

In an age where information shapes our perspectives and drives public conversation, understanding what sources people trust is crucial. Recent findings from the IPM reveal that many Georgians primarily rely on Georgian mass media and Western social media for their news. This post will explore these findings in detail and discuss their implications for society. The Importance of Accurate Information Accurate information is essential for shaping public opinion and encouraging c

In 2024-2025, ongoing political unrest is transforming the lifestyle of the Georgian population in significant ways. As protests unfold and discussions intensify across cities, the everyday lives of citizens are being reshaped. This is not just a political issue; it is affecting social interactions and consumer behavior in profound and unexpected ways. The urgency of current events has prompted citizens to shift their daily routines and social engagements, illustrating that l

In the bustling landscape of Georgia's small and medium enterprises (SMEs), a shining light of optimism emerges from the latest insights pro

According to recent research by IPM, two coffee brands have emerged as the champions of caffeine indulgence among Georgians: Jacobs and Nesc

In a recent study conducted by IPM research, Khachapuri and Shawarma Dominate the Roads

Recent research by IPM has shed light on a fascinating trend: out-of-home eating is not just common, it's a way of life for more than half o

According to recent research by IPM, sedans dominate the streets of Georgia

Recent research conducted by IPM sheds light on the key perceptions of the general populace regarding the main causes of climate change.

In a recent study conducted by IPM research, it was revealed that unemployment remains the most problematic issue in Georgia

According to IPM beer market research half of respondents use the beer weekly. 65% of the total respondents are draught beer users.

According to IPM beer marker research 32% of 18-65 population in Georgia is a beer consumer, dominated by Male. Heineken leads the market.

According to IPM electronics market research a blend of discounts, shopping experience, and top-notch quality play main role while shopping