Health care practices differ widely across cultures and regions. In Georgia, many people often prefer traditional remedies and...

According to research conducted by IPM, consumer preferences for hypermarkets have been identified. A good atmosphere, quality, constant checking of product expiration dates by the hypermarket, parking, access to information about products, product variety, location, reliability, service, and socio-political factors . These are the important criteria that define the ideal experience for hypermarket customers.

In recent years, the private health insurance market in Georgia has expanded significantly, particularly in urban areas like Tbilisi,...

The mobile phone market is an exciting and competitive space, filled with brands vying for consumer loyalty. Among these, Samsung Galaxy...

Coffee is more than just a drink; it’s a cornerstone of social interaction and personal enjoyment. Recent research by IPM offers...

In an age where information shapes our perspectives and drives public conversation, understanding what sources people trust is crucial....

In 2024-2025, ongoing political unrest is transforming the lifestyle of the Georgian population in significant ways. As protests unfold...

In the bustling landscape of Georgia's small and medium enterprises (SMEs), a shining light of optimism emerges from the latest insights pro

According to recent research by IPM, two coffee brands have emerged as the champions of caffeine indulgence among Georgians: Jacobs and Nesc

In a recent study conducted by IPM research, Khachapuri and Shawarma Dominate the Roads

Recent research by IPM has shed light on a fascinating trend: out-of-home eating is not just common, it's a way of life for more than half o

According to recent research by IPM, sedans dominate the streets of Georgia

Recent research conducted by IPM sheds light on the key perceptions of the general populace regarding the main causes of climate change.

In a recent study conducted by IPM research, it was revealed that unemployment remains the most problematic issue in Georgia

According to IPM beer market research half of respondents use the beer weekly. 65% of the total respondents are draught beer users.

According to IPM beer marker research 32% of 18-65 population in Georgia is a beer consumer, dominated by Male. Heineken leads the market.

According to IPM electronics market research a blend of discounts, shopping experience, and top-notch quality play main role while shopping

In a recent study conducted by the IPM, it was revealed that floods are considered the highest risk of a natural catastrophe by the...

In a world where smartphones have become our digital lifelines, it comes as no surprise that the top two occasions for smartphone usage...

In a bustling city like Tbilisi, where culture and cuisine intertwine, exploring the diverse culinary scene can be an adventure for both...