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CAPI

CAPI and CATI are two different methods of conducting surveys. CAPI stands for Computer-Assisted Personal Interviewing, while CATI stands for Computer-Assisted Telephone Interviewing.

In CAPI surveys, the interviewer uses a computer or tablet to administer the survey questions to the respondent in person. This method is often used for face-to-face interviews and is useful for collecting complex data, such as images or videos.

On the other hand, CATI surveys are conducted over the phone, where the interviewer reads the survey questions to the respondent and records their answers using a computer. This method is useful for collecting data quickly and efficiently, especially when the target population is spread out geographically.

Both CAPI and CATI have their advantages and disadvantages, and the choice of method depends on the research objectives, target population, and available resources.

Capacity

3 offices in Tbilisi and 9 regional branches in Georgia, offices in Armenia and Azerbaijan (privately owned).

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Ethics

All ethical, Research and Consultancy standards of IPM is based on the research/consultancy standards of ESOMAR.

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Capabilities

For CAPI surveys IPM owns 120 tablets that are actively used on the field. All IPM Tablets allow us to provide the Geo Location of the Interview. IPM has experience of using multiple data collecting and reporting platforms.

Image by Daniel Romero
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