IPM Market Intelligence Caucasus
Our Expertise
We specialize in analysing data related consumer behaviour, market trends and industry insights. We use various research methods, such as surveys, focus groups and data analysis to provide businesses with valuable information in order for them to make informed decisions about marketing strategies. Our expertise in different tools gives us understanding of needs and preferences, market opportunities, and providing solutions that help businesses ahead of the competition.
USAGE AND ATITTUDE
Standard U&A Survey & KPI Tracking
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager.
BRAND & COMMUNICATION
AdEffect & AdEval
A brand communication model is a streamlined way to communicate with customers about your brand and services, products, or offerings.
CUSTOMER SATISFACTION AND LOYALTY
Customer Retention, Conversion Model & CSI
If customer satisfaction is a short term win, customer loyalty is the long term goal. Loyal customers will spend more with your company over their lifetime. They will recommend you to family and friends. They will stick with you because they want to, not because they have to.
Sales
Retail Audit
A retail audit survey is a tool used to gather information about a retail store's performance. It typically involves a checklist of items to be evaluated, such as product availability, pricing, and store layout. The survey results can be used to identify areas for improvement and make data-driven decisions
Employee Satisfaction & Loyalty
TRIM Employee Commitment
Employee satisfaction and loyalty are for the success of any organization. When employees are satisfied with their job, they are more likely to be productive, engaged, and committed to the company's goals. Loyalty, on the other hand, means that employees are willing to stay with the company for a longer period of time, which can reduce turnover costs and improve overall performance. It's for employers to prioritize employee satisfaction and loyalty through various initiatives such as fair compensation, recognition programs, and opportunities for growth and development.
Brand Strategy & Positioning
Need Scope, Idea Generation Workshops, Price Elasticity & Feasibility Study
A Brand Strategy & Positioning survey is a tool used to gather information about a company's brand perception and positioning in the market. It helps to identify the strengths and weaknesses of the brand, as well as opportunities for improvement. The survey typically includes questions about the company's target audience, brand messaging, and competitive landscape. The results of the survey can be used to develop a comprehensive brand strategy that aligns with the company's goals and objectives.
Desk Research
Official Data Analyses & Social Data Mining
Desk research is a method of gathering information by analyzing existing sources such as books, articles, reports, and online databases. It involves reviewing and synthesizing information from various sources to gain insights and knowledge on a particular topic. Desk research is a cost-effective and efficient way to collect data and be used to inform decision-making, develop strategies, and support academic research.
Market Segmentation
Financial, Psycho Emotional, Behavioural Segmentation & Consumption Status Hierarchy
Market segmentation study is a process of dividing a market into smaller groups of consumers with similar or characteristics. This helps businesses to identify their target audience and create marketing strategies that are tailored to their specific needs. By understanding the different segments of the market, businesses can improve their product offerings,, and promotional activities to better the needs of their customers
Types of Testing: In-hall Test, Qualitative Testing, Usability Testing
Concept Test, Name Test, Brand Attributes Test. Package Test & Taste Test
Testing surveys are a valuable tool for gathering feedback and insights from users. They can help identify areas for improvement and provide valuable data for decision-making. When creating a testing survey, it's important to consider the goals of the survey, the target audience, and the questions being asked. By carefully crafting a testing survey, businesses can gain valuable insights that can improve their products or services.
UX Research
Usability testing & UX KPI Monitoring
UX research is the process of gathering and analyzing data about user behavior and preferences in order to improve the design and functionality of a product or service. This research can include methods such as surveys, interviews, usability testing, and analytics. The insights gained from UX research can help inform design decisions and ultimately lead to a better user experience.
