IPM Market Intelligence Caucasus
Media Monitoring
Media and Add Monitoring
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Media monitoring
Media monitoring is the process of tracking and analyzing media content, such as news articles, social media posts, and broadcast segments. It allows individuals and organizations to stay informed about their brand, competitors, and industry trends. By monitoring media coverage, businesses can identify potential issues, track their reputation, and make informed decisions about their marketing and communication strategies.
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Full information in all media types
Since 2000, IPM Media Monitoring Department offers its clients to give fully analysed information on different important industries, spheres, themes, companies or individuals, broadcasted in any media -TV, printed media, radio and internet as well as positioning of themes and their media parameters.
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Media monitoring group offers complex media analysis:
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Quantitative and qualitative analysis of media activities
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Full media coverage - press, radio, TV, internet
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Media achieve from 2008 year till today
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Media estimation analysis
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Study of media news
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Quantitative and percentage analysis of media news in the whole Georgian media
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Essential analysis of media news
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Quantitative and essential analysis of actual themes
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Deep analysis of estimation, research of attitudes and relationships
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Research of attitudes of representatives from different spheres of society
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Quotations
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Identification of mutually exclusive announcements
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Semantic field
