Research Tools

Winning new clients is much harder and more expensive than RETENTION of existing ones. Having clients thinking that cooperation with your company is an ADVANTAGE, separates your company from all the other “good” companies. These clients are more LOYAL, less price sensitive and much more ready to RECOMMEND your company to friends and colleagues.

The Customer Satisfaction Index (CSI) is a headline metric that measures the extent customers are satisfied with an organization or a specific product or service. Its defining characteristic and benefit is its holistic, integrative nature. This means that CSI doesn't just measure overall satisfaction. It also sheds light on which aspects of your business offering are meeting, exceeding, or failing needs. CSI is a crucial metric to consistently measure over time, as overlooking or failing to meet or exceed customer needs can negatively impact your business’s revenues, profitability, and brand equity.

Ad Evaluation is a qualitative and quantitative communications pre-test for all types of media. It combines creative development measure with powerful diagnostics to evaluate an ad’s performance and to show how it can be optimized. Ad Evaluation has a suite of solutions tailored to each stage of the development process, whether at the concept stage, animatic or for fully developed creative work.

The Conversion Model tells you how many people are committed to the brand, how many are at risk of defecting and how many non-users you are likely to acquire. It tells you who these people are and what is motivating them. And it tells you to which competitors uncommitted customers are likely to go and from which they’re likely to be acquired. All this information can be used to determine the strength of the brands in the market and to expose your competitors’ vulnerabilities. The Conversion Model therefore plays an integral role in the formulation of retention and acquisition strategies.

Identifies, understands and measures opportunities in the market; Determines the optimum positioning for your brand to maximise opportunities; Evaluates and tests existing and revised brand touchpoints to achieve and maintain the positioning; Identifies irresistible innovation opportunities in the market.

The price elasticity of demand (PED) measures the percentage change in quantity demanded by consumers as a result of a percentage change in price. Price elasticity helps businesses understand how it impacts sales and strategy. Survey-based approaches are used for new product pricing or during product or brand repositioning exercises.