IPM Market Intelligence Caucasus
Our
Story
Get to Know Us
IPM was founded in 1995. Over the years, in collaboration with esteemed international research institutions and prominent corporations, this modest field agency in Georgia has evolved into a prominent research and consultancy enterprise. Today, it stands as a trusted partner of major international organizations and is the preferred provider of services not only within the Georgian market but throughout the broader region encompassing Georgia, Armenia, Azerbaijan, Moldova, Belarus and other counties.
Today IPM cooperates with over 200 local and international organizations in various directions. Georgian office of the company employs 100 full time staff members, survey managers, media and advertising monitoring managers, recruitment team, fieldwork unit, data and standardized project managers, 200 interviewers in 10 regional offices as well as managers of outdoor advertising and trade outlet surveys. IPM owns a specially arranged area for group discussions and focus groups. IPM also includes qualitative, quantitative, mystery, cabinet and B2B surveys, trade outlet, media and advertising monitoring studies, rating projects, standardized surveys, data analysis and quality control departments, alongside a dedicated Computer-Assisted Telephone Interviewing (CATI) office.
Notably, the analytical expertise of IPM's staff pioneers industry standards within the Georgian market, contributing to the development, adaptation, and application of international research standards. Remarkably, IPM's analytical personnel have spearheaded the elaboration or adaptation of 12 out of 15 existing research standards in the market, underscoring the company's commitment to excellence and innovation.
Our Features
Functionality You Will Love
01
Full-service research
As the premier full-service Marketing Research and Consulting Company in the Caucasus region, IPM specializes in delivering tailored solutions encompassing ad hoc, standardized, and longitudinal services, alongside expert consultancy in marketing and communications.
02
Coverage
In addition to its central headquarters in Tbilisi, IPM strategically operates nine regional field offices across Georgia, facilitating efficient data collection in respective locales. This decentralized approach enhances the efficiency and cost-effectiveness of fieldwork operations. Furthermore, IPM maintains privately owned offices in Armenia and Azerbaijan.
03
Capacity
With a workforce of 100 dedicated full-time employees exclusively in Georgia, complemented by over 200 enumerators, IPM boasts a robust operational capacity to fulfill diverse research mandates.
04
Advanced Tech
Leveraging extensive experience in Computer-Assisted Personal Interviewing (CAPI) and CATI survey methodologies, IPM has conducted surveys for esteemed organizations such as Gallup, IPSOS, Kantar, JTI, and Coca-Cola. Equipped with 120 tablets utilized in fieldwork, IPM ensures proficient data collection, bolstered by adequately trained staff in CAPI/TAPI usage. The company adeptly handles various survey scripts, either provided by clients or crafted by IPM's Script Specialists. Moreover, IPM's tablets incorporate Geolocation capabilities, enhancing interview accuracy.
Matketing research
Gathering and analyzing information about a market, product, or service to inform business decisions. Collecting data through various methods such as surveys, focus groups, and interviews, and then using that data identify trends, preferences, and behaviors of consumers. The insights gained from marketing research can help businesses develop effective marketing strategies, improve products and services, and ultimately increase sales and revenue.
social research
Investigation of social phenomena using scientific methods. Collecting and analyzing data to understand behavior, attitudes, and trends. Used to inform policy decisions, evaluate programs, and provide insights into human behavior; understanding and addressing social issues.
media and ad monitoring
Tracking and analyzing media coverage and advertising campaigns. It involves monitoring various media channels such as TV, radio print, and online platforms gather data on how a brand or product is being portrayed in the media. Can be used to measure the effectiveness of advertising campaigns, identify potential issues, and make informed about future marketing strategies.
Retail Audit
A process of analyzing and evaluating a retail store's performance. Involves examining various aspects of the store, such as sales, inventory, customer service, and marketing strategies. The goal of a retail audit is to identify areas of improvement and develop to increase sales and profitability.
History
IPM established in Georgia
1995
First research in Azerbaijan
2005
2005
IPM corresponded to
ISO 9001:2000 standard
in Quality Management System
First research in Armenia
2007
2009
First research in Moldova
Audit projects in Uzbekistan and Kazakhstan
2011
2017
IPM was awarded with Research Oscar by Gallup Organization
IPM was merged with Market Intelligence Caucasus
2019
Growing further…